Unlike aspartame or saccharin, DouxMatok is not an artificial sweetener. Unlike agave nectar or stevia extract, it is not a sugar substitute either.
This yet-to-be-commercialized Israeli product is a combination of natural sugars formulated to enhance the sweetness profile and lower the caloric load because less will taste like more.
“What we developed is an approach that will allow us to reduce the use of sugars without affecting taste,” says DouxMatok founder Eran Baniel.
“Taste is the reason people overconsume sugar and are complicating their health and wellness. They want the taste they like. What we try to do is to respect that and provide a taste they expect and are used to, while allowing them to achieve it with a reduced amount of sugars.”
DouxMatok (a marriage of the French and Hebrew words for “sweet”) uses a proprietary technology to enhance the sweetness of a mixture of sucrose, glucose, high-fructose corn syrup and the sugar alcohols maltitol, xylitol and erythritol. The compound has no aftertaste.
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